Customer Analysis Starter Kit

MicroStrategy’s Customer Analysis Starter Kit provides the power, scalability and sophistication to analyze terabytes of customer interaction data. This starter kit provides more than 65 performance metrics and 40 reports to help companies segment customers, monitory lifetime values, improve customer satisfaction and drive profitability.

The analytical module provides deep insight into customer behavior enabling organizations to reduce attrition of high value customers, optimize customer profitability and identify appropriate cross-sell opportunities. MicroStrategy’s Customer Analysis Starter Kit is able to do this with the most scalable, flexible and robust product architecture in the industry -- MicroStrategy 8. Incorporated into the design of this module, is the knowledge acquired from over 400 customer-centric implementations at leading organizations across the world.

The Customer Analysis Starter Kit has been designed so that organizations can incorporate the packaged analytics directly into an existing customer warehouse. The module can be easily modified and extended to meet additional reporting and data requirements.